About Us

“This brand is dedicated to the people who got up after every fall and the ones who pushed through negativity. For the ones who kept going when people told them that they don’t have what it takes. To the ones who were lost, but found the strength to move forward again. To the ones who never gave up on their goals, and the ones who are in pursuit of their dreams. For the rookies who have made it to the top and the ones who are on their way. This brand is for you, for us.” Rookie Rise Founder - Tadd Miller

I grew up drawing and designing my whole life. I didn't have much encouragement as a kid, but I stayed ambitious. I continued to do what I enjoyed even though I was never told that I had something worth pursuing. I was self motivated knowing that I was getting better every day that I picked up my pen and paper. Although I was becoming a pretty decent artist, my parents never took interest in my work. I quickly learned that in life, when you learn to move forward without a team, you learn more from the failure of trying to play all of the positions. When you don't have anybody to pass the ball to, you never hesitate to take a shot.

Meet Our Team

Edgar Mora

- Vice President

Edgar has been with Rookie Rise since 2016 where he came in as the brand director. His proven efforts to help with the growth of the brand has earned him a spot as the vice president of the company. Edgar is always looking for new ways to push the brand forward. He always offers more than what is asked. His passion and vision for growing the business has been a huge help to the brands success. Not only is he deeply involved with Rookie Rise, but he also commits his time coaching multiple local soccer clubs and varsity high school soccer. Edgar is that guy that every business hopes to see come through the door and we look forward see what he can do as we continue to build and grow.

Tadd Miller

- Founder and CEO

"Life doesn't have any rewards set aside for those who sit, but it does promise failure for those who do."

Travelle Gaines

- Partner & Brand Coordinator

Travelle is one of the most recognized faces in professional sports training. He is the owner and founder of Athletic Gaines where he has trained some of the top athletes in the NFL and NBA. A few to name are Antonio Brown, Jimmy Butler, Marshawn Lynch, Reggie Bush and hundreds of other high profile athletes. Travelle joined Rookie Rise in 2018 as a Partner and Brand Coordinator. His proven abilities and experiences building his own company from the very bottom and becoming an extremely successful trainer, puts him in a perfect spot with the Rookie Rise Brand. "The Season Favors The Prepared"

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