About Us


“This brand is dedicated to the people who got up after every fall and the ones who pushed through negativity. For the ones who kept going when people told them that they don’t have what it takes. To the ones who were lost, but found the strength to move forward again. To the ones who never gave up on their goals, and the ones who are in pursuit of their dreams. For the rookies who have made it to the top and the ones who are on their way. This brand is for you, for us.”
Rookie Rise Founder - Tadd Miller


"I grew up drawing and designing my whole life. I didn't have much encouragement as a kid, but I stayed ambitious. I continued to do what I enjoyed even though I was never told that I had something worth pursuing. I was motivated to become a better artist. Although I was becoming a pretty decent artist, I didn't have the support behind me that made me feel as if I had something to pursue. I quickly learned in life, as you move forward without a team, you learn a lot from failure as you try to play all of the positions. When you don't have anybody to pass the ball to, you never hesitate to take a shot."

The Rookie Rise Team

Tadd Miller

- Founder and CEO

Tadd grew up in Portland Oregon. At a young age he used art as an avenue to express his voice and emotions. He always says that art is therapy. He would go to his room and draw or design for hours. He had ambitions to go on to extend his artistic abilities through college but the price to attend seemed too far out of reach. He jumped into a job out of high school as a tire tech. He hated every single day working in the tire industry. He went onto work in the tire industry for 10 years. Wait... What? He spent 10 years hating his job?! Yes, yes he did. It's fairly common that people dislike their career paths. One day he decided that it was time to finally jump into an industry that allowed him to show his art and voice to the world. He always kept up on the latest fashion trends. He saw a flaw in the apparel industry. He said "People are wearing brands without knowing what they stand for, it just seems backwards. You would think that you go to a restaurant to eat because you know what you are eating, why wouldn't you do the same for what you wear?" He would go on to launch Rookie Rise in April of 2015. He wanted people to look at the logo and see a story not just a cool graphic. To this day, every garment has the story written on the hang tag. Tadd's favorite quote "The only thing that works, is work"

Travelle Gaines

- Partner & Brand Coordinator

Travelle is one of the most recognized faces in professional sports training. He is the owner and founder of Athletic Gaines where he has trained some of the top athletes in the NFL and NBA. A few to name are Antonio Brown, Jimmy Butler, Marshawn Lynch, Reggie Bush and hundreds of other high profile athletes. Travelle joined Rookie Rise in 2018 as a Partner and Brand Coordinator. His proven abilities and experiences building his own company from the very bottom and becoming an extremely successful trainer, puts him in a perfect spot with the Rookie Rise Brand. "The Season Favors The Prepared"

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