Rookie Rise Blog — building a brand

So, you have the next big brand ready to launch! Here's an insider look to the early stages. We all see signs of little hope in the beginning of business. I got into this to keep the creative ideas flowing. I didn't start this to get rich. I was hoping that I could dish some art through clothing to a few people that the brand may appeal to. You are truly a starving artist in the beginning. Almost every brand fails early in the game, because they don't see just how hard it is to make a brand "walk" Here's...